Posted in E-commerce blogs and articles, Ecbilla blogs, Uncategorized

Role of Logistics in ecommerce

The world is moving faster every day, and getting what we need rapidly is the mantra of our times. This is the most obvious way that we shop and that becomes the process of online businesses. The Ascent of hyperlocal companies is quite significant in the year 2016.

The logistics sector is highly popular in the nation, especially the intra-city model. However, new businesses of 2016 have figured out how to move toward with proper sorting of the segment. The landing of more than 15 online logistics commercial centers, in the most recent year has a disposed man in the middle in sub-contracting.

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With so much potential in the market, the interest on logistics area is certain to develop, despite the fact that it could do with some more subsidizing. If the modern development that the nation has viewed in the previous two decades is any significant indication, India will soon require more players for its logistics requirements. Moreover, with hyperlocal companies coming up each day, the industry will undoubtedly get instant boost and support which will result in better and long lasting customer satisfaction ratio.

Delivery of the perfect and satisfactory product to the customer on-time could be really very big challenge in eCommerce for virtual stores. In spite of the fact that online stores can utilize dispatch organizations for conveying their item to customers, there are pro organizations that handle logistics and delivery of a product for eCommerce business.

Using such strategic logistics approaches implies that you can likewise utilize logistics services to offer cash on delivery option, which is clearly the most favored payment mode in India, and also collect the product directly from the customer location if any product return is demanded.

Steps To Strengthen Their Logistics
1.Availability of Multiple Options For Customers: If you want to give perfect shopping or buying experience to your customer then you should provide multiple options as per the requirement. The variety of customer will increase the demand and interest ratio which will significantly give rise to the sales and profit levels.

2. Best Shipping Partners: In order to provide trusted source of shopping and best customer experience to your customer, you should choose best shipping partner for perfect satisfaction in on time delivery of the products.

3. Transparency in Shipping and Shopping Prices and Terms & Conditions: Transparency is the only thing that makes a shopping website or source trusted in the view of a customer. Therefore, shopping and shipping prices should be mentioned clearly without any customer attraction attempt.

4. Use of Advanced Logistic Tools: The sales and reliability ratio of the customer can be enhanced if a company will use advanced and updated logistic tools. You need to research about multiple available tools and then you should select the best tool that fits for your need.

5. Convenient Return Policy for Customers: Return policy is one of the most important thing that eCommerce company should necessarily improve in order to enhance customer satisfaction and customer experience.

6. Time To Time Service and Policy Updates: When you have advancements and changes in your company then you should also do necessary changes in the policies and terms.

How Efficient Logistic Make Customers Happy
Product Tracing and Tracking: Customers appreciate the eCommerce companies with the product tracking advantage. Integration of product Tracing and Tracking can make all your customers happier.
Trusted Sellers: If you want to give best purchase experience to all your customers then you need to make sure that all the sellers are trusted. Thus, you will ensure best happy features for your customers.
Supply Chain Connection: Managing the supply chain connection and networking to your eCommerce will allow you to get all the privileges of best logistic strategy which will lead you to provide better and much more satisfactory results.
Flexibility in Locations: When you will apply logistic strategy properly then you would be able to provide the choice of location and therefore better and quicker delivery options as well.
Recently, major eCommerce players took multiple steps to attract customers and to strengthen their logistics.

The crux of the story is logistic is an integral part of the eCommerce companies. Timely product delivery and product return, add value to the overall customer experience during the festive season or otherwise.

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Posted in Ecbilla blogs, Ecommerce News and updates, Uncategorized

How to Manage your customer profile effectively?

Are you into ecommerce? Then it is necessary for you know the importance of customer database. As you have an ecommerce platform you will be collecting and maintaining your customer profile in a specific way. But in the current ecommerce trends you are supposed to follow progressive profiling which will help you to attract the visitors.

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When you collect information from the customers to fill the profile make sure that you get the appropriate data. Don’t make the registration method complicated rather use smart fields in the form through which you can gather the correct data. Prefer technical experts to develop and design the forms in a way that is easy for the user to make use of it.

Give proper guidelines either by using pictorial representation or videos to add the details in the registration form. When the user gets the perfect guidance to use your platform they will be motivated to provide the details. Validate the email address while filling the form to prevent them entering the wrong one and help them to correct that immediately if they had done it by mistake.

Short forms are preferred by many so keep the relevant questions first. It will enable to increase the conversion rates and provide better experience for the visitor. You can get detailed information from them when they become familiar to the platform. You are supposed to optimize the acknowledgement boxes with the proper and capturing messages.

When you receive the appropriate details from the customers it will be easier for you to manage their database. So, make the profile filling options easier, user friendly and validate them at the right time. This will make the customers feel that they are engaged with the platform.

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which social media is right for your ecommerce business?

Facebook, Instagram and Twitter are the most popular social networks, and each has a unique audience. It’s important to first get to know these differences so that you can take a specific approach with each one. Here are a few things to know as you plan your marketing efforts.

Facebook

Facebook is less open than other social media platforms, but its continuing popularity makes it impossible to ignore. The platform is very community based, making it ideal for local B2C businesses. However, when used correctly, it can also be a valuable resource for online retailers that operate without regional restrictions. Shares are crucial to success on Facebook, since they’re the only organic way to reach people who haven’t liked your page. Include photographs with every post and overlay them with text describing your current special. Make sure each post includes a link that will take customers directly to the featured item in your photo, especially if you’ve chosen to feature a particularly unique or visually-appealing item.

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If you choose to go the paid route, you have a wide variety of options, including dynamic ads, which promote items that are relevant to a particular member. You can also use the site’s Custom Audiences feature to follow those who have visited your site and re-target them with ads for products they’ve shown an interest in.

Instagram

As popular as Facebook has become, its demographic skews slightly older, making it less-than-ideal for businesses interested in reaching those in their teens and 20s. Instagram’s demographics falls squarely into that age bracket, with 55 percent of all 18- to 29-year-old Americans who are online using the site. Instagram engagement rates are also notable, since one study found that a customer’s engagement with a site is higher when being directed from Instagram than when entering the URL directly.

Since Instagram is entirely image- and video-based, it’s important to use eye-grabbing visuals to compel customers to buy. Unlike other social media sites, you’re limited by not being able to insert clickable links into your photo captions, so make sure you have your site hyperlinked in your page bio and include links in captions that customers can copy and paste. Overlay the simple version of your store (YourStoreName.com) with each photo you post to make it easy for customers to simply enter the site name to check out your store. Host a contest that rewards customers who share photos of themselves using your products to extend your reach on the platform.

Twitter

Twitter’s 140-character limit makes it a challenge for marketers, but when used correctly, it can be a powerful tool. Through the use of hashtags, you can reach customers who might be looking for items like yours. However, images that encourage re-tweets can be even more effective in reaching potential customers. Twitter has also become a venue for customer service requests, so it’s important to maintain an active presence and set up notifications to ensure you know as soon as your brand is mentioned, if you don’t have time to maintain presence you can always automate your posts and use smart tools for publishing handcrafted and human approved social media posts.

Twitter now allows GIFs to auto-play on a user’s feed, making it a great option for ecommerce brands. Animated photos will make your content stand out to Twitter users, especially if they showcase your products in a fun way. You can also add text to your GIFs to say more than the 140 characters allows, calling attention to a sale you’re having or telling a story about your business. If you find creative ways to have fun using this feature, you’ll increase the odds that your tweet will be shared with others.

Social media marketing can call attention to the products in your ecommerce store. When you familiarize yourself with the unique demographics of each site, you’ll be able to get the most out of each post.

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SEO Rules for Ecommerce Content Marketing

Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs with content creation.

Research What Customers Care About :

Marketers are quick to embrace market research to discover their customers’ needs. SEO keyword research provides another fast and free method of amassing content ideas that real people really care about. Seek to answer the questions people ask the search engines as well as the big topics that drive a large amount of demand. Don’t forget to interview your customer support personnel for ideas, as well. They are on the front lines answering questions that oftentimes mirror the information that searchers are looking for. In addition to providing a wealth of content ideas, ranking well on these topics can help reduce call center loads.

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Choose Content Types Wisely :

Don’t default to writing only articles. Certainly long-form article content is good for SEO, when written about a topic that searchers seek in large numbers and when written using the language that real people use when they search. However, sometimes addressing frequently asked questions or publishing a step-by-step guide or video (with transcript) will convey the topic most clearly and be most likely to rank well. The best content type depends on what will benefit your shoppers most, as well as what will rank well.

However, sometimes addressing frequently-asked questions or publishing a step-by-step guide or video … will convey the topic most clearly…

How do you determine which content type is the best? Try Googling it. Search for the phrases you want to rank well for and pay special attention to the types of content that rank well already.

Include Descriptive Text :

Search engines evolve their capabilities continually, but they still need descriptive text to help them understand the content and context of video and images. Always include transcripts for videos and describe the images and infographics that contain key points you need to make. Even if the content is understandable to shoppers visually, search engines need that descriptive text. Without it, search engines won’t understand the relevance of the content and won’t be able to rank it, and that means no traffic and sales from natural search.

Remember What You Need to Sell :

Stick with content ideas that coincide with the products and services you offer. If that sounds like an obvious point, you’ll be surprised how frequently it’s ignored. Searchers are interested in an endless number of products, information, and concepts. Google reported that 15 percent of the search queries it receives each day are queries that they’ve never seen before. But only a fraction of those are relevant to your business. Be selective. You won’t win natural search traffic or drive sales or leads if you try to generate content outside of the information related to your product base. If you sell nuts and bolts, it’s highly unlikely that even the most passionate content about baseball will drive traffic and sales for your site.

Write for Your Audience, Not Management :

Unless your audience uses the same words that you do in your business, ditch the jargon and create content using plain, descriptive language. Better yet, refer to that keyword research you did earlier in deciding what to create content about. It will also tell you how shoppers think and speak about those products and services.

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How to use Google’s free tools for ecommerce business?

Businesses today cannot expect to attract new customers with the same services or products that have been offered 10 years ago. The only way to keep up with the ever changing consumers’ needs is to constantly analyze what is trending.

Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.
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Don’t realize what you’re lacking only when competitors steal your sales.

If you already have a variety of products on your ecommerce site, a single boost to a particular trending item can improve overall sales. As today’s product discovery and purchasing processes take place mostly on the internet (especially on mobile devices), business owners today can easily access, collect and record data on the customer’s shopping journey.

In this article, we’ll examine the advantages of utilizing Google’s free tools such as Google Trends, Google AdWords and Google Search Console to decide what you should sell.

Google Trends

Google Trends is a fantastic tool for market research. It offers visual graphs of local and regional search queries of your choosing. It collects data from previous years so you can easily see if a market is trending up or down.

Google Keyword Planner

You don’t have to set aside a huge budget to run AdWords campaigns in order to make the most out of Google Keyword Planner. In fact, this freemium tool is the ultimate resource to knowing your customers. The whole idea of doing keyword research is to discover what people are looking for as well as the popularity of search terms.

There are three ways you can do market research using Google Keyword Planner:

Search for new keyword and ad group ideas
Find out search volume for a list of keywords
Get new keyword ideas

Google Search Console

After you’ve done research on what product to sell and how to market it, you can monitor the performance of your campaign using the Google Search Console.

With this tool, you’ll gain access to your site’s search traffic metrics, including where your site ranks on the search page for certain keywords. You’ll also know if customers are actually clicking on your landing page.

Some data you can get include:

Clicks to your web page
Impressions you’re getting on Google
Click through rate (CTR)
Your sites positions in the search results
It is important to keep the CTR rate as high as possible to ensure the product you are boosting is profitable. By keeping a track record of the search traffic data, you will be able to adjust your approach to the right direction. Pay attention to the impression-to-click ratio for a particular keyword you’re targeting.

With the availability of these sophisticated and free online tools, it’s never been easier for your business to adopt a data-driven approach.

In fact, as the online retail landscape becomes increasingly crowded and competitive, using data to your advantage has never been more important.

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what’s essential for a ecommerce website success?

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.
Great products
Let’s start with the most obvious but most important point – if you want people to buy from you, your products need to be great. But whereas in a bricks and mortar store where people can quickly ascertain the quality of your merchandise, online it’s a little more difficult. It’s therefore essential that you show your products in their best light. Self-taken, amateur shots won’t do. Make sure you have professional photographs taken of all your products and display these images with options to view from different angles and zoom in.
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Once your customers have ‘clicked into’ an item to find out more, include as much information as you can – sizes, colours, dimensions, materials, availability, price and so on, as well as customer reviews and ratings if you have them.
Brand respectability
Your brand needs to portray an image of quality and reliability, helping potential customers to understand what your company is about and encourage them to revisit. You’re expecting users to part with their hard-earned cash.
Branding and design can play a big part in making the user put trust in your products over a competitor, so you need to ensure that the various elements of your site are consistent, from layout, colours and typography to image use and tone of voice. Above all, your brand and your message needs to shine through, so make sure this is clear on every page.
Navigation
The more products you are selling, the more complex your navigation system might become and it’s easy to end up with too many layers, dropdowns and multiple paths. Organising your products into a catalogue where users can browse by category or search for items is important, and including thumbnail images will help visitors to quickly find what they’re looking for.
Trust
An ecommerce site will only be successful if your customers trust you and know that their money and personal details are safe. You can raise your credibility with customer reviews and ratings, especially those from external sources, and ensure that you include FAQs, details about shipping charges, return policies and so on. If you are seen to be taking your business seriously, your customers will too.
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what are the important types of content for ecommerce?

Content plays a vital role in e-commerce to reach the target audience. E-commerce players are expected to provide relevant content to the right person at the right time for obtaining more customers. Engaging, informative and interactive content is preferred by customers. There are many types of content that are used by e-commerce business people considering it as important as the products and services.
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Among which here is the list of important types of contents for E-commerce:-
* Video content
* Blog content
* Editorial content
* User generated content
* Product page content
* Static content
Video content:-
Video content has become popular nowadays among customers as it will enable them to see product in action (real time) and learn more about product. It is good to add video content in online content strategy of your business. According to recent data, video content plays an important role in the buying decision process of many people. It is capable of increasing the customer engagement.
Blog content:-
Blog content enables you to develop brand image & identity, promote your products & services, portray your knowledge & experience in the industry and develop good relationship with target audience, customers, clients & others. You can develop engaging, informative, interactive & relevant content and share it in various social media to reach huge audience
Editorial content:-
In this competitive market, customers look for trusted sources. Editorial content enables you to gain trust from target audience and also provide added value to the customers.
User generated content:-
 
Genuine feedback/testimonials from the existing customers helps you to prove the quality & service of your business as customers believe the statements of those who have purchased & used from you earlier. In simple terms, it is a social proof for your business. Encourage the customers to share their experience about the quality and their satisfaction level on your products through reviews or other things.
Product Page content:-
Product page content is important one to be considered by e-commerce websites. Make product page content easy for the customer to read and understand as it is necessary for them to make their purchasing decision. It is good to include informative content in the form of description, instructions and options to the customers for enabling them to get a clear idea about the product. Make use of appropriate keyword in the content which user will use to search for the products.
Static content:-
Static content is the necessary information about e-commerce business as it gives confidence to the customers to make purchase from you. It includes contact info, privacy policy and terms & conditions. Make this type of content visible and accessible to the customers.
Make effective use of these types of contents for your e-commerce websites as it helps you to build a better brand identity, maintain strong relationship with your customers, drive more visitors and enables you to generate more Rate of Investment (ROI).
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create your own online store

Creating your own online store is very easy and essential in the nowadays trendy ecommerce business world. Most of the ecommerce companies which providing beautiful and custom store at easy steps and cheap cost. I became and would like to suggest you to create your online store in the leading global ecommerce portal named as Ecbilla.

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The portal which offers you to build your own store with customization options.you can access your business at anywhere and any time. you can also do and manage your store’s content,settings,products,pricing,payment gateway,SEO …etc by using Content Management system (CMS) option. It provides best plans and pricing that depends upon your suitable business budget.

Make your ecommerce business easy by installing and using the ecbilla estore builder android app.you do and manage your store at wherever you go and whatever you do.

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How to make a good content for ecommerce business?

Making a Good content is very hard. But Conveying a message through content is easy. Today in the ecommerce business industry content is very important and also it is a great king of Internet marketing.

Text for today’s SEO moves beyond the mechanical use of precise keywords into a more nuanced practice of creating the right contextual relevance to attract more searchers. But for all of that, it’s still words – unique textual content on a web page focused on the topics that real searchers use when they type a query into the search bar.Those words have no value by themselves, though. Without links pointing to their web pages, the words we struggle to craft may as well not even exist as far as search engines are concerned. Links provide the ability to access content. Links also provide authority signals that prove that the content is worthy of displaying to searchers.
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And naturally, to benefit SEO the content needs to be both accessible to search engine crawlers and coded optimally in terms of metadata and other tagging. This one covers all manner of ills, such as embedding words in images rather than leaving them in plain HTML text, poor title tags, lack of heading tags, using JavaScript or Flash improperly to embed content elements that could benefit SEO, and so on.
The four concepts — value, relevance, authority, and optimal accessibility — are easy enough in theory. But what does great content with SEO benefit look like in reality?
The answer is deceptively simple: Content that has SEO value is truly valuable to your shoppers, is clearly relevant to a topic they care about enough to search for, is intentionally linked to and from other pages within the site to drive shoppers to the content and onward, to find relevant products, and is optimally accessible to search engine crawlers. Without all four of these elements, content will not be truly beneficial to SEO.
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How to choose the perfect products to sell online?

if you are decided to sell your products online?  first you should know about the important steps to starting an ecommerce business for selling your products online.

Today start selling products online is very easy but “How to choose right products to sell online? is very difficult to choose.There are so many trending and right products  to sell online. and also by launching an online store you can sell your products online easy.

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Many entrepreneurs find it difficult to decide on product decision.

First do proper research and analysis on the market trend. Develop wide understanding on customer’s wish and wants. Choose unique product that differentiate you from other e-tailers. If you offer the same products that other web retailers are offering then you will be finding it difficult to get customer for your products. Identifying the right product enables you to do business effectively and efficiently.

Choose the products you like the most and have good knowledge on it. When you adopt such products for your ecommerce store it derives favorable result than expected as it works from customer’s perspective. Select quality products that are afforded by all cadres of people and pay without investing lot of research into a product.

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