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How to Make your Online store social shopping ready?

Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing these new digital offerings, which are giving them more choices than ever before, as well as more opportunities to interact with the brands that they love and are loyal to through barcode scanners, QR contests and innovative outfit builder apps.
how-to-make-your-ecommerce-store-social-ready
The term social shopping is a type of “catch-all” term that refers to anything from sharing an idea about an outfit on Pinterest, or tweeting a number of different coupon codes. With the use of m-commerce, or mobile commerce, steadily increasing, the need to connect with your shoppers through mediums other than web pages is higher than ever before. Taking advantage of the power of digital marketing is important for an eCommerce website owner when trying to get the right results from this venture.

So now the question is posed of how you take advantage of this continually growing trend?

Bridge the Gap

Several recent studies have shown that there are a large number of retail stores that are completely missing the opportunity when it comes to being able to connect with their online shoppers with their offline information. Most stores will display the hours and locations on their website, but completely ignore the need to provide information on their services and products via social media.

The Solution is to bridge the gap. You need to search for methods that will bring your online customers offline by developing a number of ways to merge your social media efforts with local promotions and online shopping. Some ideas to get started are highlighted here:

Email an exclusive coupon code that will provide a discount when it is used at the bricks and mortar location;
Leverage your mobile marketing efforts beside the in-store displays that you have to provide limited time discounts or notifications for a flash sale.

A general consensus among most shoppers is that receiving a personalized deal on the service or product that you offer is an excellent method to increase sales and enhance loyalty. However, these very same customers are somewhat reluctant to divulge their personal data. Studies have shown that up to 13 percent of consumers are willing to share their social media info, but up to 57 percent of customers are much more likely to make a purchase from a retailer that takes efforts to keep them updated with the latest sales and deals.

So what does this mean? A majority of consumers are also willing to provide their zip code or email address, which means that you have to make efforts to determine what your customers are willing to offer in terms of personal information and let them know what they will receive in exchange.

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Role of Logistics in ecommerce

The world is moving faster every day, and getting what we need rapidly is the mantra of our times. This is the most obvious way that we shop and that becomes the process of online businesses. The Ascent of hyperlocal companies is quite significant in the year 2016.

The logistics sector is highly popular in the nation, especially the intra-city model. However, new businesses of 2016 have figured out how to move toward with proper sorting of the segment. The landing of more than 15 online logistics commercial centers, in the most recent year has a disposed man in the middle in sub-contracting.

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With so much potential in the market, the interest on logistics area is certain to develop, despite the fact that it could do with some more subsidizing. If the modern development that the nation has viewed in the previous two decades is any significant indication, India will soon require more players for its logistics requirements. Moreover, with hyperlocal companies coming up each day, the industry will undoubtedly get instant boost and support which will result in better and long lasting customer satisfaction ratio.

Delivery of the perfect and satisfactory product to the customer on-time could be really very big challenge in eCommerce for virtual stores. In spite of the fact that online stores can utilize dispatch organizations for conveying their item to customers, there are pro organizations that handle logistics and delivery of a product for eCommerce business.

Using such strategic logistics approaches implies that you can likewise utilize logistics services to offer cash on delivery option, which is clearly the most favored payment mode in India, and also collect the product directly from the customer location if any product return is demanded.

Steps To Strengthen Their Logistics
1.Availability of Multiple Options For Customers: If you want to give perfect shopping or buying experience to your customer then you should provide multiple options as per the requirement. The variety of customer will increase the demand and interest ratio which will significantly give rise to the sales and profit levels.

2. Best Shipping Partners: In order to provide trusted source of shopping and best customer experience to your customer, you should choose best shipping partner for perfect satisfaction in on time delivery of the products.

3. Transparency in Shipping and Shopping Prices and Terms & Conditions: Transparency is the only thing that makes a shopping website or source trusted in the view of a customer. Therefore, shopping and shipping prices should be mentioned clearly without any customer attraction attempt.

4. Use of Advanced Logistic Tools: The sales and reliability ratio of the customer can be enhanced if a company will use advanced and updated logistic tools. You need to research about multiple available tools and then you should select the best tool that fits for your need.

5. Convenient Return Policy for Customers: Return policy is one of the most important thing that eCommerce company should necessarily improve in order to enhance customer satisfaction and customer experience.

6. Time To Time Service and Policy Updates: When you have advancements and changes in your company then you should also do necessary changes in the policies and terms.

How Efficient Logistic Make Customers Happy
Product Tracing and Tracking: Customers appreciate the eCommerce companies with the product tracking advantage. Integration of product Tracing and Tracking can make all your customers happier.
Trusted Sellers: If you want to give best purchase experience to all your customers then you need to make sure that all the sellers are trusted. Thus, you will ensure best happy features for your customers.
Supply Chain Connection: Managing the supply chain connection and networking to your eCommerce will allow you to get all the privileges of best logistic strategy which will lead you to provide better and much more satisfactory results.
Flexibility in Locations: When you will apply logistic strategy properly then you would be able to provide the choice of location and therefore better and quicker delivery options as well.
Recently, major eCommerce players took multiple steps to attract customers and to strengthen their logistics.

The crux of the story is logistic is an integral part of the eCommerce companies. Timely product delivery and product return, add value to the overall customer experience during the festive season or otherwise.

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which social media is right for your ecommerce business?

Facebook, Instagram and Twitter are the most popular social networks, and each has a unique audience. It’s important to first get to know these differences so that you can take a specific approach with each one. Here are a few things to know as you plan your marketing efforts.

Facebook

Facebook is less open than other social media platforms, but its continuing popularity makes it impossible to ignore. The platform is very community based, making it ideal for local B2C businesses. However, when used correctly, it can also be a valuable resource for online retailers that operate without regional restrictions. Shares are crucial to success on Facebook, since they’re the only organic way to reach people who haven’t liked your page. Include photographs with every post and overlay them with text describing your current special. Make sure each post includes a link that will take customers directly to the featured item in your photo, especially if you’ve chosen to feature a particularly unique or visually-appealing item.

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If you choose to go the paid route, you have a wide variety of options, including dynamic ads, which promote items that are relevant to a particular member. You can also use the site’s Custom Audiences feature to follow those who have visited your site and re-target them with ads for products they’ve shown an interest in.

Instagram

As popular as Facebook has become, its demographic skews slightly older, making it less-than-ideal for businesses interested in reaching those in their teens and 20s. Instagram’s demographics falls squarely into that age bracket, with 55 percent of all 18- to 29-year-old Americans who are online using the site. Instagram engagement rates are also notable, since one study found that a customer’s engagement with a site is higher when being directed from Instagram than when entering the URL directly.

Since Instagram is entirely image- and video-based, it’s important to use eye-grabbing visuals to compel customers to buy. Unlike other social media sites, you’re limited by not being able to insert clickable links into your photo captions, so make sure you have your site hyperlinked in your page bio and include links in captions that customers can copy and paste. Overlay the simple version of your store (YourStoreName.com) with each photo you post to make it easy for customers to simply enter the site name to check out your store. Host a contest that rewards customers who share photos of themselves using your products to extend your reach on the platform.

Twitter

Twitter’s 140-character limit makes it a challenge for marketers, but when used correctly, it can be a powerful tool. Through the use of hashtags, you can reach customers who might be looking for items like yours. However, images that encourage re-tweets can be even more effective in reaching potential customers. Twitter has also become a venue for customer service requests, so it’s important to maintain an active presence and set up notifications to ensure you know as soon as your brand is mentioned, if you don’t have time to maintain presence you can always automate your posts and use smart tools for publishing handcrafted and human approved social media posts.

Twitter now allows GIFs to auto-play on a user’s feed, making it a great option for ecommerce brands. Animated photos will make your content stand out to Twitter users, especially if they showcase your products in a fun way. You can also add text to your GIFs to say more than the 140 characters allows, calling attention to a sale you’re having or telling a story about your business. If you find creative ways to have fun using this feature, you’ll increase the odds that your tweet will be shared with others.

Social media marketing can call attention to the products in your ecommerce store. When you familiarize yourself with the unique demographics of each site, you’ll be able to get the most out of each post.

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Ecommerce business in India

The business in India is progressing in a better way. Especially, the ecommerce business had acquired the rapid growth. This is mainly due to the advancement of the technology in India.

Nearly, 70% to 85% of the customers are purchasing online which makes it easier to complete their shopping in simple clicks. The main reason for the growth of ecommerce industry in India is that they have used the technology in a right way at the right time.

The online shopping has begun its path in a way to scrutinize the shopping trends. It is no wonder that the online shopping is becoming a part of the hobbies which attracts the kids, students, teens and the parents.

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There is a progressive growth of the ecommerce industry in India. We are the on way to lead the ecommerce industry holding the top position. The track is right set with the advanced criteria and the techs and trends are finding an alteration depending on the needs and desires of the human beings.

We can see the significant increase in market size and internet users which very much influenced the ecommerce industry. It is damn sure that India is going to be one of the leading countries in the ecommerce industry.

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How to use Google’s free tools for ecommerce business?

Businesses today cannot expect to attract new customers with the same services or products that have been offered 10 years ago. The only way to keep up with the ever changing consumers’ needs is to constantly analyze what is trending.

Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.
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Don’t realize what you’re lacking only when competitors steal your sales.

If you already have a variety of products on your ecommerce site, a single boost to a particular trending item can improve overall sales. As today’s product discovery and purchasing processes take place mostly on the internet (especially on mobile devices), business owners today can easily access, collect and record data on the customer’s shopping journey.

In this article, we’ll examine the advantages of utilizing Google’s free tools such as Google Trends, Google AdWords and Google Search Console to decide what you should sell.

Google Trends

Google Trends is a fantastic tool for market research. It offers visual graphs of local and regional search queries of your choosing. It collects data from previous years so you can easily see if a market is trending up or down.

Google Keyword Planner

You don’t have to set aside a huge budget to run AdWords campaigns in order to make the most out of Google Keyword Planner. In fact, this freemium tool is the ultimate resource to knowing your customers. The whole idea of doing keyword research is to discover what people are looking for as well as the popularity of search terms.

There are three ways you can do market research using Google Keyword Planner:

Search for new keyword and ad group ideas
Find out search volume for a list of keywords
Get new keyword ideas

Google Search Console

After you’ve done research on what product to sell and how to market it, you can monitor the performance of your campaign using the Google Search Console.

With this tool, you’ll gain access to your site’s search traffic metrics, including where your site ranks on the search page for certain keywords. You’ll also know if customers are actually clicking on your landing page.

Some data you can get include:

Clicks to your web page
Impressions you’re getting on Google
Click through rate (CTR)
Your sites positions in the search results
It is important to keep the CTR rate as high as possible to ensure the product you are boosting is profitable. By keeping a track record of the search traffic data, you will be able to adjust your approach to the right direction. Pay attention to the impression-to-click ratio for a particular keyword you’re targeting.

With the availability of these sophisticated and free online tools, it’s never been easier for your business to adopt a data-driven approach.

In fact, as the online retail landscape becomes increasingly crowded and competitive, using data to your advantage has never been more important.

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what’s essential for a ecommerce website success?

If you sell items on your website, there are things you should always be aware of, whether you run a fully fledged global site offering hundreds of products or are just setting up a small boutique store. In this blog post, we look at the essential elements that lead to ecommerce website success.
Great products
Let’s start with the most obvious but most important point – if you want people to buy from you, your products need to be great. But whereas in a bricks and mortar store where people can quickly ascertain the quality of your merchandise, online it’s a little more difficult. It’s therefore essential that you show your products in their best light. Self-taken, amateur shots won’t do. Make sure you have professional photographs taken of all your products and display these images with options to view from different angles and zoom in.
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Once your customers have ‘clicked into’ an item to find out more, include as much information as you can – sizes, colours, dimensions, materials, availability, price and so on, as well as customer reviews and ratings if you have them.
Brand respectability
Your brand needs to portray an image of quality and reliability, helping potential customers to understand what your company is about and encourage them to revisit. You’re expecting users to part with their hard-earned cash.
Branding and design can play a big part in making the user put trust in your products over a competitor, so you need to ensure that the various elements of your site are consistent, from layout, colours and typography to image use and tone of voice. Above all, your brand and your message needs to shine through, so make sure this is clear on every page.
Navigation
The more products you are selling, the more complex your navigation system might become and it’s easy to end up with too many layers, dropdowns and multiple paths. Organising your products into a catalogue where users can browse by category or search for items is important, and including thumbnail images will help visitors to quickly find what they’re looking for.
Trust
An ecommerce site will only be successful if your customers trust you and know that their money and personal details are safe. You can raise your credibility with customer reviews and ratings, especially those from external sources, and ensure that you include FAQs, details about shipping charges, return policies and so on. If you are seen to be taking your business seriously, your customers will too.
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what are the important types of content for ecommerce?

Content plays a vital role in e-commerce to reach the target audience. E-commerce players are expected to provide relevant content to the right person at the right time for obtaining more customers. Engaging, informative and interactive content is preferred by customers. There are many types of content that are used by e-commerce business people considering it as important as the products and services.
what-types-of-content-are-most-important-for-e-commerce
Among which here is the list of important types of contents for E-commerce:-
* Video content
* Blog content
* Editorial content
* User generated content
* Product page content
* Static content
Video content:-
Video content has become popular nowadays among customers as it will enable them to see product in action (real time) and learn more about product. It is good to add video content in online content strategy of your business. According to recent data, video content plays an important role in the buying decision process of many people. It is capable of increasing the customer engagement.
Blog content:-
Blog content enables you to develop brand image & identity, promote your products & services, portray your knowledge & experience in the industry and develop good relationship with target audience, customers, clients & others. You can develop engaging, informative, interactive & relevant content and share it in various social media to reach huge audience
Editorial content:-
In this competitive market, customers look for trusted sources. Editorial content enables you to gain trust from target audience and also provide added value to the customers.
User generated content:-
 
Genuine feedback/testimonials from the existing customers helps you to prove the quality & service of your business as customers believe the statements of those who have purchased & used from you earlier. In simple terms, it is a social proof for your business. Encourage the customers to share their experience about the quality and their satisfaction level on your products through reviews or other things.
Product Page content:-
Product page content is important one to be considered by e-commerce websites. Make product page content easy for the customer to read and understand as it is necessary for them to make their purchasing decision. It is good to include informative content in the form of description, instructions and options to the customers for enabling them to get a clear idea about the product. Make use of appropriate keyword in the content which user will use to search for the products.
Static content:-
Static content is the necessary information about e-commerce business as it gives confidence to the customers to make purchase from you. It includes contact info, privacy policy and terms & conditions. Make this type of content visible and accessible to the customers.
Make effective use of these types of contents for your e-commerce websites as it helps you to build a better brand identity, maintain strong relationship with your customers, drive more visitors and enables you to generate more Rate of Investment (ROI).
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How to branding new ecommerce business?

Steps to brand your new ecommerce business….!
1. Get a good logo
This is vital, your logo is the thing people most associate with your brand identity and will be visible on all your business properties. It is worth spending some decent money on a professional logo design that will make a lasting impression and stand the test of time as your business begins to grow.
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2. Get your brand name in your domain name
Some people like to key keywords into the domain name at the expensive of the brand name, for SEO benefits, but you really shouldn’t do this for an e-commerce store You are trying to build trust with your audience for long lasting relationships so choose a domain that is either just your brand name or brand name plus keyword.
3. Claim your social media accounts
At the very least get your business set up on Facebook and Twitter and claim your business names before anyone else tries to. Try to make sure your social names are consistent across all platforms and make sure you add links back to your website. Regular posting is the key to a successful business social media accounts, you can use automated posting tools such as Buffer to ensure you are posting consistently. This can be a valuable way to get your brand in front of an audience and get some initial traffic to your website.
4. Use branded images
You can apply branding to the images on your website, this will stop people from stealing them and also it means your logo or branding will be visible on images if they are shared onto social media platforms. Make sure to use a professional commercial photographer for your images such as Double Image, high quality images make your site seem more legitimate and help to build trust with the audience.
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Why content is so important in ecommerce?

Quality content is one such factor that determines the success of your business websites. It plays vital role in attracting customers, increasing traffic and gets good search engine position. Ecommerce is fast growing sector and today people highly depend on internet for search and purchases. This is where content plays major role.

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Website, blogging and articles are some ways through which you communicate your business services to the prospective customers. Marketing ecommerce sites are little tough and in such situations content plays major role. Good content build brand and create trust among customers where as poor content put you on risk losing potential customers.

So how you are going to differentiate your content from other ecommerce site? What unique you are going to give in your content? Let me give some suggestions… Writing content for e-commerce website requires some patience, knowledge and clear understanding on the products for real presentation. Make effective use of words, images, video, audio and other elements for making your content attractive and informative.

Keep your content simple Just give your details in simple terms and describe the features in easy formats. Don’t complicate the customer with huge data. Give consistent content by giving fresh and interesting information for engaging and retaining customers. Get your content presence in all social media and provide the needed information to consumers accordingly.

All this things will ultimately bring good conversion rates and make your site phenomenal…

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General terms of webdesign for online store

Working on the design for your online store should be a fun process. While watching your brand come to life on the web is exciting, sometimes maintaining a fresh design may begin to feel overwhelming. Will this font work with my brand? Why is this image a low resolution?
To make sure you’re getting the most out of your design, it’s important to understand basic design terminology. We’ve put together this glossary of some design terms you’ll need to know to understand design and how it works on the web!
design-glossary
 
Body Copy: The main font used for large amounts of text in a design. For example, this type that you’re reading right now is all body copy.
CMYK: A color mode made up of Cyan, Magenta, Yellow, Key (black). CMYK is used for print purposes.
 
Display font: Used to attract attention and stand apart from the body copy. In the Design Department in Creative Services, we use display fonts not only to draw attention to important areas of a site, but to add visual interest to the design as well.
Grid: The base and framework made up of evenly spaced and divided columns. Working on a grid is crucial when designing a responsive site for 2 major reasons: 1. It allows designers to cleanly and neatly arrange elements in a consistent manner, and 2. It helps the developers when it comes time to code a design. It’s much easier for a developer to code a site with elements and text boxes that are all consistently aligned instead of all over the place.
Hex Code: A six-digit figure used in code to represent colors. For reference #000000 is the hex code for black, and #ffffff is the hex code for white.
Hierarchy: The visual arrangement of elements on a page that help rank importance. For example, we might make a title large and bold to attract attention and keep image captions smaller and less prominent.
Leading: The space between lines of text. Leading (pronounced ‘ledding’) affects the density of a group of text. Try to avoid tight leading, as that may cause overlap of text making the content unreadable. Alternatively, try to avoid very loose leading. Lines of text with too much space in between can look disjointed.
Opacity: The transparency of a design element. The lower the opacity, the more transparent it is.
RGB: A color mode made up of Red, Green, Blue. RGB is used for on-screen purposes. This color mode is what Creative Services Designers use most often.
Raster Object: Design elements comprised of pixels. When pixels are shrunk or stretched, they lose clarity and can make for a very blurry image.
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