Becoming the go-to source for a desirable product is the secret recipe for generating sales leads. For example, if you specialize in health and beauty products, offering exactly the type of products your customers are talking about will set your business apart from the rest.
If you already have a variety of products on your ecommerce site, a single boost to a particular trending item can improve overall sales. As today’s product discovery and purchasing processes take place mostly on the internet (especially on mobile devices), business owners today can easily access, collect and record data on the customer’s shopping journey.
In this article, we’ll examine the advantages of utilizing Google’s free tools such as Google Trends, Google AdWords and Google Search Console to decide what you should sell.
Google Trends is a fantastic tool for market research. It offers visual graphs of local and regional search queries of your choosing. It collects data from previous years so you can easily see if a market is trending up or down.
Google Keyword Planner
You don’t have to set aside a huge budget to run AdWords campaigns in order to make the most out of Google Keyword Planner. In fact, this freemium tool is the ultimate resource to knowing your customers. The whole idea of doing keyword research is to discover what people are looking for as well as the popularity of search terms.
There are three ways you can do market research using Google Keyword Planner:
Search for new keyword and ad group ideas
Find out search volume for a list of keywords
Get new keyword ideas
Google Search Console
After you’ve done research on what product to sell and how to market it, you can monitor the performance of your campaign using the Google Search Console.
With this tool, you’ll gain access to your site’s search traffic metrics, including where your site ranks on the search page for certain keywords. You’ll also know if customers are actually clicking on your landing page.
Some data you can get include:
Clicks to your web page
Impressions you’re getting on Google
Click through rate (CTR)
Your sites positions in the search results
It is important to keep the CTR rate as high as possible to ensure the product you are boosting is profitable. By keeping a track record of the search traffic data, you will be able to adjust your approach to the right direction. Pay attention to the impression-to-click ratio for a particular keyword you’re targeting.
With the availability of these sophisticated and free online tools, it’s never been easier for your business to adopt a data-driven approach.
In fact, as the online retail landscape becomes increasingly crowded and competitive, using data to your advantage has never been more important.