When someone starts a business they think about how to set up the website, how to set up their online shop, their social media presence and so forth. It almost becomes an afterthought to set up a blog. There can be many benefits to creating a business blog. Corey Wainwright of Hubspot goes over a few of the benefits to help you get motivated to start a business blog or just to recommend it to other business owners that do not blog.
1) It helps drive traffic to your website.
Blogging helps add new material to your website which increases your indexed pages. This shows search engines your website it active and can help you show up more in searches.
2) It helps convert that traffic into leads.
When you are blogging you want to include a strong call to action. These can be for a free download, free entry into a sweepstakes, or a free trial. A strong call to action will let you gather information from a potential customer in exchange for whatever you are willing to give for that information. This can be valuable information for your sales team.
3) It helps establish authority.
When you write about something it shows you are an expert in your field. If potential customers see you have content that have answered all their questions, it helps build trust in you and your brand.
4) It drives long-term results.
Blog posts are great because you can put in effort today and still benefit from the effects tomorrow. As long as the information is relevant to your customers they will be searching for it. That blog can help generate leads while you are vacationing in Hawaii!
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