Posted in Bizbilla Blogs, Uncategorized

How important social media roles in B2B Marketing?

The use of social media was first established in B2C marketing. However, its applicability covered B2B overtime. Currently, it is a channel considered to be one of the tigers in B2B marketing strategies as it generates significant number of leads for conversion.

The-Role-of-Social-Media-in-B2B-Marketing-1351.png

Social media has leverage B2B companies in many ways.

Social media increases brand awareness and visibility. This is vital in making prospects access you easier and also in allowing existing clients to be more familiar with you.

Social media is utilized by B2B companies to educate prospects through content distribution. Whether it’s in the form of writing, photo or videos, social media is taken advantage to enlighten audience about the internal workings of their company, to introduce their products or services and/or to talk about their companies brand creatively. This is to aid prospects in making their decision and develop trust not just in the brand but in the company as well.

Read the Full article

To read more articles click here

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s